The Millers

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Company

Taste (formerly Reserved)

Entrepreneurs

William Kasel

Currently there are 8,400,000 table service reservations taken every year in the US. The entire process has zero transparency, and customers have no insight into available inventory or the process to reserve a table. Reserved solves this with a 360 suite of technology products, including a mobile app, that allows a customer to tap directly into a nightclubs inventory and purchase on-the-spot, as well as nightclub management software. Currently Reserved is being implemented in Las Vegas, Los Angeles, and San Francisco.